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Wednesday, April 06, 2005
Corporate Identity
Logos are an essential part of Corporate Identity. Corporate ID is a system that ensures that the central messages of an organization will be repeated as directed by management.
Generally the Art Director, title may vary, will make certain decisions, such as the logo itself and its variations. These include color and type specifications, allowable substitutions, and general positioning and typographic layout. Typical variations include black and white options, design on the web, and Co-branding.
Co-Branding is used in joint ventures with other organizations.
Media included:
Business Cards
Letterheads
Memoranda
Interior and Exterior Signage
Billboards
Fleet (cars/trucks)
Powerpoint presentations
Brochures
Print Advertising
A logo must look well in all these media, and be reliably and precisely produced.
- Graphic Design USA - Feature - Corporate Identity - 15 Trends Taking Shape In Logo Design
- Raytheon's Corporate ID Manual
London 2012
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Generally the Art Director, title may vary, will make certain decisions, such as the logo itself and its variations. These include color and type specifications, allowable substitutions, and general positioning and typographic layout. Typical variations include black and white options, design on the web, and Co-branding.
Co-Branding is used in joint ventures with other organizations.
Media included:
Business Cards
Letterheads
Memoranda
Interior and Exterior Signage
Billboards
Fleet (cars/trucks)
Powerpoint presentations
Brochures
Print Advertising
A logo must look well in all these media, and be reliably and precisely produced.
- Graphic Design USA - Feature - Corporate Identity - 15 Trends Taking Shape In Logo Design
- Raytheon's Corporate ID Manual
London 2012
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